PC industry’s growing enthusiasm for building software stores temperature, Lenovo Mobile Internet transition strategy announced in April, the second-largest PC vendor Acer Tablet PC has the same time in New York, announced a strategy for software shops alive.
Inventory of Lenovo Mobile Internet strategy six months, Liu has an interview in Wuhan admitted, Wintel monopoly has been broken alliance, the market has begun to diversify Lenovo’s mobile Internet strategy should not only care, but also bold, Lenovo will be in China market full competition with Apple, but not on price, but will mainly be more appropriate for users in China through the development of application software to grab market share.
Competition for localized Internet experience
At least the current global mobile phone industry nearly ten different mobile application store set up in the start of each handset manufacturers looking to repeat their Apple iPhone business model, the three operators currently get together and launched their own mobile Internet application store, The same sales revenue share with Panax. Recruits of the PC as a mobile Internet company to competition?
China built a large number of local Internet service may be the best choice. Lenovo is responsible for all the south told reporters in the Lok P hone in, Android phone Gmail and Youtube and other standards in the pre-applications are gone, replaced by a Baidu search, e-mail push system and Youku video, Sina news, blog and micro-Bo, even built a network and a grand literary fun.
In addition to piracy and also to resolve payment issues, the developer just getting a good application to issue, a few days of its piracy rampant on the Internet, and excellent music together Lenovo Phone software is the first one of the partners. Its founder, Li Wanpeng said Le Phone and online applications within the payment mechanism and payment security are two key aspects of version has been very solid.
Bacheng developers do not profit
According to a survey conducted by Morgan Stanley, the mobile Internet market, 76% of profits come from premium content and applications associated. Tens of billions of dollars in market potential, many software companies, development team or even individual developers flock to the hope that fame. But the boom appears behind the market for mobile application development, a gradually emerges is the fact that 80% of application developers from the application did not get any income support due to lack of necessary resources and clear profit model, a lot of good creative aborted.
APP was founded a year with dozens of tiger gaming applications, the Android phone ring established a good reputation. However, Chen does not mince words, founder of the fact that it does not make money. Turning to the reasons, Chen summarized in three points. First, Android is open source platform, the current standard is not uniform, with an application in a different user experience on Android phones are often different, had to do under the model fit, greatly increasing the cost of development; Second, Android application development, the profitability of the current model is not clear, are basically free download + advertising, paid downloads and other models are not mature.
With Lenovo and access to “angel investors”, the Chen predicted that the six months to one year to achieve short-term profit goals. Lenovo’s strategy is to reduce the adaptation of the difficulty developers will always maintain the unity of the terminal model, and is regulated through the application to build a store platform, so that the application of reliable rankings, pre opportunities, copyright protection and payment guarantees developer’s enthusiasm.
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