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Top Ten success factors into the world’s largest Android smart phone platform

admin — Wed, 02 Feb 2011 05:23:14 +0000

According to foreign media reports, Google Android platform in the fourth quarter of 2010 than the world’s largest Nokia Symbian smartphone platform, the end of Saipan to lead the smart phone market more than 10 years of history.

Market research firm Canalys said Monday, mobile phone manufacturers in the fourth quarter a total of 32.9 million Android phones sold, an increase of nearly 6 times; year based on Symbian smartphones sold 31 million. Canalys said that the smart phone market in the fourth quarter grew 89% year on year, the global smart phone sales 101.2 million total.

For Google Android mobile phone manufacturers and many who, Android smartphone platform, the world’s biggest is undoubtedly good news. This once again proved that the system developed by Google Android mobile phone platform will lead the future market. Recently, the American IT website published freelance writer Danlei eWEEK Singh (Don Reisinger) articles, analysis of the Android smartphone platform, the world’s ten largest factors. The following is a summary of the article:

1.’s Own system of continuous improvement

Android’s success in 2010, mainly due to its own system or continuous improvement. Google launched Android 1.x Although the first run good, but still needs improvement. The Android 2.2 Android 2.1, and has begun to enable the user to obtain a great satisfaction. Now Google’s upcoming Android 3.0 system, which will undoubtedly further consolidate its dominant position in the eyes of users.

2. Handset products excellent performance

Android smartphones equipped with the excellent performance of the system is an important guarantee for the success of the system. Motorola Droid X which uses a 4.3-inch touch-screen design of the multimedia content currently on the market to watch the best smartphone. The HTC Evo, Samsung Galaxy S and many other Android smartphone users to also attract the consumer enthusiasm.

3. Support a number of operators

Apple iPhone 2007 series of smart phones, but is subject to AT & T’s exclusive distribution rights, iPhone sales in the U.S. market has never been able to continue to expand. The Android smart phone is not the case, all major U.S. mobile operators have launched their own mobile networks Android powered smartphone. This provides users choose to use to create convenient conditions for Android phones. Has a much larger market of users for the future development of mobile platforms is critical, but Apple do not seem to agree with this view.

4. Apple iPhone a single product

Apple iOS impede the fourth quarter of last year to become the largest smart phone platform is one of the major products of the company’s iPhone is too simple. Indeed, Apple has iPhone 3GS and iPhone 4 in the sale of two products, but almost all U.S. landing store a variety of mobile operators than Android smart phone, Apple iPhone is no market advantage to speak of.

5. Microsoft WP7 lonely

Achievement Google Android smart phone operating system market leadership is another important factor in Microsoft’s lonely. As with Google, Microsoft also introduced a self-developed smart phone operating system, and rely on mobile phone manufacturers to provide hardware products. However, Microsoft developed the operating system takes too long WP7 that its market share has been declining. In fact, Microsoft WP7 fourth quarter shipments of smart phones has dropped by 20.3% year on year, while Google Android smart phone shipments doubled year on year more than six times.

6. Marketing Strategy Gaorenyichou

Android smart phone marketing strategy can be described as Gaorenyichou. In fact, Motorola smart phones with its Droid brand marketing strategy which greatly enhanced its sales and other Android phones. Like Apple, Motorola is also well versed in product marketing of the road. Google, too, with its own advertising and marketing tool to expand the users of Android brand awareness. Now, all these marketing efforts are been receiving a good return.

7. Nokia Lost

To meet users smart phone operating system requirements, Nokia’s Symbian system gradually lost in the competition. While Google is just make full use of this strategic blunder Nokia. Google did not follow the usual practice of Nokia, Apple and Microsoft, but the model will be eclectic, as the handset manufacturers to provide a new platform for next-generation smart phones. It now appears that Google’s decision is correct. In this process, the Nokia Symbian operating system becomes out of date.

8. Handset makers to force performance

Android success of the system more efforts should be attributed to Google, but Samsung, Motorola and HTC mobile phone manufacturers to force the three performance are equally important. In fact, without the support of three mobile phone vendors, Android can achieve success today is unknown. These firms not only launched the Android mobile phone products with excellent performance, but also help Google improve the popularity of the Android system.

9. Google brand enjoys popular

In the performance evaluation of mobile phone consumers after they have to look at whether a company behind these products reliable. This is when consumers purchase products always pay attention to the content. The Google brand awareness and reputation has been highly respected in the industry. Google is out of the trust that consumers believe the company will only provide more comfort for their product experience. This is the Android system, one of the main factors for success.

10. First, focus on the consumer market

Android users in defining the system, Google is one of the most sensible decision to focus on the consumer market first, and in the beginning of the development did not venture into the business users from the RIM-led market. Google realized that the first occupation of the consumer market and then to the business users the strategic importance of marketing. Now, the success of the consumer market Google can spare to pay attention to business users market. With the Android platform in the smart phone market dominance as a support, as long as the proper strategy, Google should be able to RIM in the enterprise market and to compete.

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Google Nexus S has 5 big disadvantages: does not support Bluetooth 3.0 and HSPA

admin — Wed, 08 Dec 2010 04:58:26 +0000

Google in the U.S. local time on December 6 released the latest version of the Android 2.3 operating system and developed in cooperation with Samsung launched the latest Google Nexus S phones, the phone will be Dec. 16 in the United States.

Subsequently, the U.S. technology website published Eric Zeman InformationWeek (Eric Zeman) to write articles that Google is not a revolutionary product Nexus S, the five shortcomings of its existence, including HSPA high-speed wireless networks do not support, does not support Bluetooth 3.0, the other camera and processor are too general.

He believes that Google and Samsung as co-launched the Samsung Nexus S Galaxy S Series Android smartphone derivative products, it does not not a revolutionary product, there is the inadequacies of the following five points:

1, high-speed wireless network does not support HSPA

Google Nexus S smart phone supports 7.2Mbps HSDPA and 5.6Mbps, HSUPA wireless network, but does not support T-Mobile’s HSPA network faster. This shortcoming will weaken the market competitiveness of Nexus S.

2, the camera is too general

Google Nexus S configuration 500 million pixel camera. Although this is almost enough pixels, but many mobile phones on the market today are equipped with over 800 million, 10 million, or 12 million pixel camera. Samsung Nexus S configuration should be much better camera.

3, does not support Bluetooth 3.0

Galaxy S Series Samsung smart phones support the new Bluetooth 3.0 HS standard, which allows different devices for rapid content delivery. In fact, the content is to be connected via Bluetooth and the establishment of transmission, and then transferred to a Wi-Fi network for data transmission. However, Nexus S but has regressed in this area, just using the standard Bluetooth 2.1 EDR.

4, the processor is only clocked at 1GHz

Google Nexus S uses a frequency of 1GHz processor, Samsung Hummingbird, and other Galaxy S processor uses the same phone. However, Google has been using mobile phones Nexus 1 1GHz processor, so Nexus S should be a higher level, a faster processor. Motorola Droid 2 Global clocked by the processor 1.2GHz.

5, slightly smaller screen size

Google Nexus S with a 4-inch Samsung Super AMOLED display. Although this is currently on the market one of the best screen, but compared with other Galaxy S Mobile, Samsung did not screen for Nexus S has made any improvements. If Nexus S screen can be bigger, for example, or 4.3 inches by 4.2 inches screen, then this phone will be even better. Currently, Motorola and HTC HD7 Droid X are used a larger display.

In addition, with the Nexus 1 is similar to Google Nexus S in the United States only supports T-Mobile’s 3G network does not support AT & T’s 3G service. If Samsung can make this phone support more bands, it can be introduced in other countries for the same phone.

Eric Zeman Finally, Google Nexus S is a pretty good phone, it has many powerful features, such as support payments NFC short-range, powered by Android 2.3 operating system. However, if this phone can make improvements in these areas, it will in the highly competitive smart phone market with more competitive.

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Google on-line book stores opend by the end of this year

admin — Fri, 03 Dec 2010 08:43:42 +0000

“Wall Street Journal,” December 1, head of Google products quoted Scott Road, Eagle (Scott Dougall) as saying that Google Google Editions e-book store has been ruled out technical and legal obstacles, the official end of the year in the U.S. on-line , the first quarter of next year for the global open.

The paper said that, recently, those who wish to flex its muscles in the Google Editions of independent booksellers, has begun to receive the trade group’s contract. And some publishers have said they are exchanging files with Google. According to the American Booksellers Association, said Google may have more than 200 independent booksellers with the signing of a cooperation agreement.

As for the profitability of the most talked about details – how will Google and publishers and independent booksellers profit-sharing, said Siegel refused to disclose.

Google’s Google Editions is to provide open, anytime, anywhere can read e-book store model. Users can purchase books from Google, but also from other online booksellers to buy, simply add the book to Google’s online library. Users can computers, smart phones, tablet PCs and other devices access to Google e-mall.

Market that Google Editions e-book on-line market is bound to set off in waves. Currently, the world’s largest book seller Amazon occupies 65% share of the world, but its business model and Google Editions open is very different.

Currently, Amazon users can purchase e-books in the Amazon. As for reading, the user either with a dedicated e-book reader Amazon Kindle, or other devices used for the Kindle software.

News Corp’s HarperCollins publishing house, CEO Murray (Brian Murray) that there is no fixed limit e-book reader, is an important advantage of Google Editions. With the Tablet PC, smart phone sales increase, Google Editions will be beneficial. Because Google’s technology does not rely on the specific device.

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Google plans to invest in renewable energy projects

admin — Tue, 01 Dec 2009 09:21:29 +0000

Google news

On December 1st, the Internet search giant Google executives on Monday said the company plans to invest directly in one or more renewable energy projects, which is expanding its investment in clean energy technology initiatives part of it.

Climate and energy program director Dan Reicher said from the perspective of technology investments it is the company’s natural move.

Google’s venture capital and charitable organizations Google.org has invested in two start-up of geothermal power.

Reicher said that Google is considering investing in renewable energy projects, and even shares one or more companies, but he declined to disclose how much money the company will spend and invest in which technology.

To be determined

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