According to foreign media reports, Google Android platform in the fourth quarter of 2010 than the world’s largest Nokia Symbian smartphone platform, the end of Saipan to lead the smart phone market more than 10 years of history.
Market research firm Canalys said Monday, mobile phone manufacturers in the fourth quarter a total of 32.9 million Android phones sold, an increase of nearly 6 times; year based on Symbian smartphones sold 31 million. Canalys said that the smart phone market in the fourth quarter grew 89% year on year, the global smart phone sales 101.2 million total.
For Google Android mobile phone manufacturers and many who, Android smartphone platform, the world’s biggest is undoubtedly good news. This once again proved that the system developed by Google Android mobile phone platform will lead the future market. Recently, the American IT website published freelance writer Danlei eWEEK Singh (Don Reisinger) articles, analysis of the Android smartphone platform, the world’s ten largest factors. The following is a summary of the article:
1.’s Own system of continuous improvement
Android’s success in 2010, mainly due to its own system or continuous improvement. Google launched Android 1.x Although the first run good, but still needs improvement. The Android 2.2 Android 2.1, and has begun to enable the user to obtain a great satisfaction. Now Google’s upcoming Android 3.0 system, which will undoubtedly further consolidate its dominant position in the eyes of users.
2. Handset products excellent performance
Android smartphones equipped with the excellent performance of the system is an important guarantee for the success of the system. Motorola Droid X which uses a 4.3-inch touch-screen design of the multimedia content currently on the market to watch the best smartphone. The HTC Evo, Samsung Galaxy S and many other Android smartphone users to also attract the consumer enthusiasm.
3. Support a number of operators
Apple iPhone 2007 series of smart phones, but is subject to AT & T’s exclusive distribution rights, iPhone sales in the U.S. market has never been able to continue to expand. The Android smart phone is not the case, all major U.S. mobile operators have launched their own mobile networks Android powered smartphone. This provides users choose to use to create convenient conditions for Android phones. Has a much larger market of users for the future development of mobile platforms is critical, but Apple do not seem to agree with this view.
4. Apple iPhone a single product
Apple iOS impede the fourth quarter of last year to become the largest smart phone platform is one of the major products of the company’s iPhone is too simple. Indeed, Apple has iPhone 3GS and iPhone 4 in the sale of two products, but almost all U.S. landing store a variety of mobile operators than Android smart phone, Apple iPhone is no market advantage to speak of.
5. Microsoft WP7 lonely
Achievement Google Android smart phone operating system market leadership is another important factor in Microsoft’s lonely. As with Google, Microsoft also introduced a self-developed smart phone operating system, and rely on mobile phone manufacturers to provide hardware products. However, Microsoft developed the operating system takes too long WP7 that its market share has been declining. In fact, Microsoft WP7 fourth quarter shipments of smart phones has dropped by 20.3% year on year, while Google Android smart phone shipments doubled year on year more than six times.
6. Marketing Strategy Gaorenyichou
Android smart phone marketing strategy can be described as Gaorenyichou. In fact, Motorola smart phones with its Droid brand marketing strategy which greatly enhanced its sales and other Android phones. Like Apple, Motorola is also well versed in product marketing of the road. Google, too, with its own advertising and marketing tool to expand the users of Android brand awareness. Now, all these marketing efforts are been receiving a good return.
7. Nokia Lost
To meet users smart phone operating system requirements, Nokia’s Symbian system gradually lost in the competition. While Google is just make full use of this strategic blunder Nokia. Google did not follow the usual practice of Nokia, Apple and Microsoft, but the model will be eclectic, as the handset manufacturers to provide a new platform for next-generation smart phones. It now appears that Google’s decision is correct. In this process, the Nokia Symbian operating system becomes out of date.
8. Handset makers to force performance
Android success of the system more efforts should be attributed to Google, but Samsung, Motorola and HTC mobile phone manufacturers to force the three performance are equally important. In fact, without the support of three mobile phone vendors, Android can achieve success today is unknown. These firms not only launched the Android mobile phone products with excellent performance, but also help Google improve the popularity of the Android system.
9. Google brand enjoys popular
In the performance evaluation of mobile phone consumers after they have to look at whether a company behind these products reliable. This is when consumers purchase products always pay attention to the content. The Google brand awareness and reputation has been highly respected in the industry. Google is out of the trust that consumers believe the company will only provide more comfort for their product experience. This is the Android system, one of the main factors for success.
10. First, focus on the consumer market
Android users in defining the system, Google is one of the most sensible decision to focus on the consumer market first, and in the beginning of the development did not venture into the business users from the RIM-led market. Google realized that the first occupation of the consumer market and then to the business users the strategic importance of marketing. Now, the success of the consumer market Google can spare to pay attention to business users market. With the Android platform in the smart phone market dominance as a support, as long as the proper strategy, Google should be able to RIM in the enterprise market and to compete.
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