Nokia’s market share to new lows. Data show that in the third quarter, worldwide mobile phone sales by leaps and bounds, which was an increase of 35%, but Nokia has once again frustrated dominant mobile phone market share fell below 30%, a record low. Of them, which is Nokia’s smart phone market failure are not unrelated. In response, Nokia has also had to react. It is reported that a few days ago, Nokia released for Microsoft Exchange ActiveSync for the deployment of its new smart phone.
Nokia’s market share to new lows, leading gradually pulled down the old throne
Recently, the market research firm Gartner released its third quarter 2010 mobile phone data. Data show that the global mobile phone sales in 2009 compared to the third quarter of 2010 increased 35% year on year,
Asus A7U battery,of which the performance of smart phones is particularly prominent, up to 81 million total sales, accounting for 19.3% of worldwide mobile phone sales.
In sales by leaps and bounds, while the pattern of global mobile phone market share has quietly changed. Have Zhanju Nokia handset sales top for many years is being pulled down the throne, and it has the same fate, as well as Samsung, LG and other well-known brands.
Data show that the third quarter of this year, once the “leading” Nokia market share dropped to 28.2%, below 30%, 36.7% higher than last year’s 8.6% decline, marking the lowest level since 1999. Meanwhile, Samsung and LG’s market share slipped to 17.2%, respectively, and 6.6%.
Nokia of Finland was founded in 1865, can be described as “the father of candy bar phone.” All along, the Nokia to “impact, long standby time, the quality and stability,” the reputation of leading mobile phone market. But perhaps it is caused by years of supremacy superiority, that the Nokia paralysis of the nerve, lost the sharp market insight. In recent years, Nokia introduced a new product each, to go through more than a year of research and development and testing, focusing on product quality is certainly laudable, but the pace is too slow to develop in a rapidly changing market also make it increasingly difficult for a to seize fleeting opportunities. Nokia mobile phone has long been the Empire seems to be building came crashing down, the former dominance has gradually been challenged.
Frustrated the development of the smart phone market, stick to Symbian as the main reason behind
In the global mobile phone sales for the third consecutive quarter of double-digit year on year growth environment, the former “leader” of the year for Nokia, but “here is bad.” The reason is mainly due to the development of intelligent machines and emerging brands Raiders frustrated low-end machines for which market share eroded.
Past two years, smart mobile phone has become the focus of the user, but also a global mobile phone shipments in the fastest growing market segment of the market. Earlier, Nokia Zengyi nearly 40% market share for many years dominated the mobile phone market in the smart phone market share of 40% or even much higher. But this “a dominant” situation is with Apple, An induced, BlackBerry, etc. The rapid rise of new forces, and gradually subsided.
Year, the Nokia N8 effort to launch the market response was flat, with the same period despite the introduction of the Apple iPhone4 the same is not perfect, but “hot” to was out of stock. Phone systems to Google Android operating system, represented by its open attitude, the quest for Motorola, HTC, and domestic brands, including Huawei, ZTE, including a large number of fans. Earlier this year, has been an important partner as Nokia, Samsung and Sony Ericsson also announced to give up on Nokia’s Symbian operating system product key, turn into the arms of Android.
Gartner recently released in the third quarter of 2010 data, Nokia’s Symbian-based phone system sales reached 10 million though, but the sales market is currently well below the pace of expansion. Overall, the use of Symbian smartphones have been sold down to 36.6%, while Google’s Android 3.5% from a year ago, rose to 25.5%. From 1998 to become a member of the Nokia Symbian has come to a need to change the time.
In this case, Nokia itself is aware of it. November 9, Nokia officials said that starting from April 2011 took back from the Symbian Foundation, Symbian operating system control. Prior to this, Nokia also announced a new developer program, from this day forward, to develop applications for Nokia mobile phone, simply based on the uniqueness of QT application framework, no longer as usual to do for multiple platforms is not compatible development.
Nokia interpret this move by the industry as “ready to follow the example of ‘Apple model’”, but recently, after its Symbian system will introduce a new machine X3-02 news, again so that it becomes wavering stance.
In addition, Nokia also announced collaboration with Intel R & D Meego system, which also have expectations of the industry, but in the short term, Nokia is also difficult to look to turn things around by his.
The rapid development of emerging brands, Nokia eating into the traditional territory of experience
Meanwhile, the high-end smartphone market decline also is spreading to low-end market, as Nokia’s “traditional territory,” the feature phone market is also being eroded brand new mobile phone.
Gartner data showed third quarter, did not enter the top ten ranked mobile phone manufacturers and by sales of 50 million last year to grow to 138 million. In this regard,
Asus A42-A6 battery,Gartner analyst Carolina – Milanneixi said, “Nokia affected than other mobile phone manufacturers should be large, because of its low-end market, a higher degree of trust.”
Prior to that, even in the smart phone market with Apple, BlackBerry, etc. amongst the strongest teams in the “close combat” in the miscues, but because of its low-end mobile phone market in the good word of mouth, Nokia’s market share has been far ahead. But now, this leading edge is gradually reduced, so that no brand is the brand new mobile phones are catching up.
With the trend of the market is increasingly clear, the focus of non-brand mobile phone manufacturers also are turning to smart phones. Currently, the use of the MediaTek chip manufacturers such as “one-chip solution,” manufacturers use low cost and faster speed of introduction of mobile phones, smart phones “high end” label is removed. This presented a situation in which the same price, the local brands until the function of non-brand mobile phones is much higher than the Nokia function machine, especially Huawei, ZTE and other domestic brands but also provide good after-sales service, which makes a lot of low-end user in mind the balance began to tilt. Gartner’s analysis of the third quarter report shows that Nokia shares fell to a new low in the same time, ZTE, Huawei has rounded out the top 10 mobile phone market share.
In summary, the high-low-end market threatened Qi, Symbian hopeless situation, Meeego faces an uncertain future, the Nokia development woeful. On the other hand, the current situation is still far from a “dead”, after all, “thin dead camel than Ma”, even in market share “in the history of minimum” of the moment, Nokia low-end market share is also up to 58% so many brands of reach. Can hold the low-end market, change, innovation, and again to the high-end smart phones launched in the EU, will determine the survival of Nokia.
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